PUSPITA ASRI, S. I.; HENDRATMOKO, C. MENGUJI PENGARUH VARIETY SEEKING ATAS DISSATISFACTION DAN COMPETITOR PROMOTION TERHADAP BRAND SWITCHING KONSUMEN LAZADA. AKTUAL, [S. l.], v. 20, n. 1, 2022. Disponível em: https://jurnal.stietrisnanegara.ac.id/index.php/aktual/article/view/128. Acesso em: 7 dec. 2025.