Jurnal AKTUAL

PENGARUH PELATIHAN DAN DISIPLIN TERHADAP EFEKTIFITAS KERJA PESONIL PADA KANTOR SAT LANTAS POLRES LAHAT

Tri Rusilawati Kasisariah — 2025-06-30

Work effectiveness is the overall implementation of physical and spiritual activities carried out by personnel to achieve a specific goal. Efforts to increase effectiveness, raise awareness of productivity, efficiency, entrepreneurship, and work ethic are implemented through various activities such as improving discipline and training. The purpose of this study was to determine and analyze the effect of training on the work effectiveness of personnel at the Lahat Police Traffic Unit Office, to determine and analyze the effect of discipline on the work effectiveness of personnel at the Lahat Police Traffic Unit Office, and to determine and analyze the effect of training and discipline on the work effectiveness of personnel at the Lahat Police Traffic Unit Office. Primary data in this study were obtained by distributing questionnaires to 67 personnel at the Lahat Police Traffic Unit Office. The data analysis technique used was SPSS version 23.0, using data testing and statistical testing. The results of the data analysis of the studied variables, namely Training and Discipline, indicate an influence on the work effectiveness of personnel at the Lahat Police Traffic Unit Office, both simultaneously and partially.

PENGARUH BRAND IDENTITY DAN PENGGUNAAN SOSIAL MEDIA DALAM MENINGKATKAN LOYALITAS PELANGGAN PADA DOESOEN CAFÉ

Andi Risky Haikal Asapa — 2025-06-30

This research is motivated by the importance of building customer loyalty through a strong brand identity and effective use of social media, particularly in the culinary industry, such as Doesoen Cafe. The purpose of this study was to determine the extent to which brand identity and social media usage influence customer loyalty. The research was conducted using a qualitative approach through direct interviews with the managers of Doesoen Cafe. The discussion revealed that a consistent brand image and active interaction through social media strengthen customers' emotional attachment to the brand. The main conclusion of this study is that a strategy for strengthening brand identity integrated with social media can significantly increase customer loyalty. The results indicate that brand identity and social media usage have a positive influence on customer loyalty, both simultaneously and partially.

PENTINGNYA PEMBERIAN KOMPENSASI GUNA MENINGKATKAN KINERJA KARYAWAN PADA KOPERASI ANUGERAH KITO MAKMUR JAYA (AKMJ) OKU TIMUR

Wahid Eka Saputra — 2025-07-15

Cooperatives are economic organizations owned and operated by people for the common good. Employee duties are closely related to the improvement of human resources, therefore efforts are needed to improve the quality of employees to become professional workers. The problem faced by the Anugerah Kito Makmur Jaya (AKMJ) OKU Timur Cooperative is how important the provision of Compensation is in improving employee performance. The purpose of this study is to determine the Importance of Compensation in Improving Employee Performance at the Anugerah Kito Makmur Jaya (AKMJ) OKU Timur Cooperative. The hypothesis proposed is that Compensation has a strong influence in improving the performance of Employees of the Anugerah Kito Makmur Jaya (AKMJ) OKU Timur Cooperative. Data collection techniques were carried out by means of interviews, observations, documentation, and questionnaires as well as literature studies. From the calculation results obtained r = 0.719, after consulting with conservative standards, then to determine the closeness or strength of the influence it turns out that r = 0.719 lies between 0.600–0.799, so it includes a strong correlation. So it can be said that there is a strong influence between the provision of compensation on the performance of employees of the Anugerah Kito Makmur Jaya Cooperative (AKMJ) East OKU.

STRATEGI UMKM FOTOKOPI DALAM MEMBANGUN LOYALITAS PELANGGAN: STUDI KASUS DI LINGKUNGAN KAMPUS UNIVERSITAS MALAHAYATI

Ayatulloh Khoimaini Usman — 2025-06-30

In the intense competition surrounding educational settings, customer retention is crucial for business sustainability. This study aims to analyze the strategies employed by the Zaidan Photocopy MSME to build customer loyalty within the campus environment. This research employed a qualitative approach with a case study method, collecting data through observation and direct interviews with the business owner. The results indicate that the primary strategies employed include fast and friendly service, affordable prices, and good communication and personal relationships with customers, all contributing to strengthening loyalty. The study concludes that the combination of service quality, competitive pricing, and customer engagement are the dominant factors in building customer loyalty at the Zaidan Photocopy MSME. These findings are expected to serve as a reference for other photocopying MSMEs in developing customer-centric strategies.

PENTINGNYA PENDIDIKAN DAN PELATIHAN (DIKLAT) DALAM MENINGKATKAN KEMAMPUAN PEGAWAI PADA KANTOR KECAMATAN BELITANG MADANG RAYA OKU TIMUR

Winda Feriyana — 2025-06-30

Education and training (diklat) are important investments for sub-district offices to improve the capabilities of their employees and improve the quality of public services. By providing opportunities for employees to participate in training, sub-district offices can create more professional, competent, and high-performing human resources. The problem faced by the Belitang Madang Raya OKU Timur Sub-district Office is how important education and training are in improving employee capabilities. Data collection techniques were carried out through interviews, observations, documentation, and questionnaires as well as literature studies. From the calculation results obtained r = 0.614. After consulting with conservative standards to determine whether the relationship is close or not, it turns out that r = 0.614 is located in the range between 0.600–0.799 which is included in the strong correlation. This means that there is a large influence in improving employee capabilities through education and training. Then to answer the hypothesis test proposed in the previous chapter whether there is a relationship or not, it is tested with a hypothesis test and obtained t count = 2.202. While the t table value at a 95% confidence level for (n – 2) = 2.013. So it can be seen that the calculated t value of 2.202 is greater than the t table value which is = 2.013, thus meaning (Ha) can be accepted and (Ho) is rejected. The conclusion of the study is that there is a strong influence between education and training in improving employee capabilities at the Belitang Madang Raya OKU Timur District Office.

ANALISIS PENYEBAB PENURUNAN PERFORMA BISNIS PADA UMKM AYAM GEPREK 88 : STUDI KASUS CABANG YANG TUTUP

Andika Pratama — 2025-06-30

This study aims to identify and analyze various factors causing declining business performance at the Ayam Geprek 88 MSME, particularly at branches that have closed. This research focuses on five independent variables: Product Quality, Menu Innovation, Operational Management, Marketing Strategy, and Business Competition, which are assumed to influence the dependent variable, Business Performance. The method used in this study is descriptive qualitative with a case study approach. Data collection techniques were conducted through in-depth interviews, direct observation, and documentation. The results indicate that internal factors such as declining product quality, lack of menu innovation, and weak operational management significantly contributed to the decline in business performance. Meanwhile, externally, suboptimal marketing strategies and increasingly fierce business competition also accelerated the decline. These findings are expected to serve as evaluation material and a strategic reference for MSMEs, particularly in the culinary sector, in designing sustainable business improvement and development steps.

PENGARUH MOTIVASI TERHADAP KINERJA KARYAWAN PADA KOPERASI SIMPAN PINJAM PEMBIAYAAN SYARIAH (KSPPS) RABIHAH ABADI MAKMUR BELITANG III OKU TIMUR

Darmanah Darmanah — 2025-06-30

Work motivation is one of the important factors that can determine the level of productivity and effectiveness of employees in carrying out their duties and responsibilities. The Sharia Financing Savings and Loans Cooperative (KSPPS) Rabihah Abadi Makmur Belitang III OKU Timur is an organization that serves the community and provides excellent services to the community in the field of savings and loans. This study aims to analyze the effect of motivation on employee performance at the Sharia Financing Savings and Loans Cooperative (KSPPS) Rabihah Abadi Makmur Belitang III, East OKU Regency. This study uses a quantitative approach with a survey method. The data obtained were analyzed using observation, questionnaires, interviews and documentation. The results of the study indicate that motivation has a positive and significant influence on employee performance. The higher the level of motivation an employee has, the better the performance shown. This result is proven by the correlation analysis between the influence of Motivation on Employee Performance at the Sharia Financing Savings and Loans Cooperative (KSPPS) Rabihah Abadi Makmur Belitang III OKU Timur which obtained the number r = 0.690. After consulting with conservative standards, it turns out that 0.690 lies between 0.600–0.799, which is included in the strong correlation. In addition, from the hypothesis test formula, it is obtained (t) table = 1.860, while (t) count = 2.695 which can be concluded that (t) count is greater than (t) table, so that the hypothesis proposed in the previous chapter is proven, because the existing correlation is strong. So it can be said that there is a strong influence between Motivation on Employee Performance at the Sharia Financing Savings and Loans Cooperative (KSPPS) Rabihah Abadi Makmur Belitang III OKU Timur.

PENGEMBANGAN KARIER DAN PENGARUHNYA TERHADAP KINERJA KARYAWAN PADA CV. DAFA BETUAH BELITANG OKU TIMUR

Yansahrita Yansahrita — 2025-06-30

Career development is one of the important things in carrying out a task and responsibility, in order to maximize the results achieved. This factor is very necessary for every agency or company that is carrying out a mission and effort in achieving success, because career development will be useful for the employee themselves and the agency or company concerned. This study aims to determine the effect of career development on employee performance at CV. Dafa Betuah Belitang, East OKU Regency. This study uses a quantitative approach with data collection techniques through questionnaires. Data collection methods use observation, interviews, questionnaires and documentation. From the results of the calculation, it turns out that t count = 0.877 is obtained, then when connected with t table, the confidence number is 0.95, which means the error rate is 0.05, which shows the number 1.860, thus meaning t count is smaller than t table (0.877 <1.860). With these results, it means that Ha is rejected and Ho is accepted, meaning that there is a low influence between career development on employee performance at CV. Dafa Betuah Belitang, East OKU Regency. Correlation between the influence of career development on employee performance at CV. Dafa Betuah Belitang OKU Timur obtained the number r = 0.288, after consulting with conservative standards, it turns out to be located at a low correlation, which means there is a low correlation between career development and employee performance at CV. Dafa Betuah Belitang OKU Timur.

ANALISIS SISTEM PENGELOLAAN PERSEDIAAN BAHAN BAKU PADA UMKM PEMBUATAN BATAGOR DI BATAGOR JUANDA

Afifah Diva Alvina — 2025-06-30

UMKM are an important pillar in local economic development, particularly in the culinary sector. One UMKM in this sector is Batagor Juanda, which produces typical Indonesian snacks. This study aims to analyze the raw material inventory management system at Batagor Juanda and evaluate its impact on operational efficiency. Problems encountered include suboptimal raw material requirements planning methods, manual recording systems, and the lack of control methods such as EOQ or JIT. The research method used was a descriptive qualitative approach and a study of inventory management theory. Meanwhile, data collection methods used were interviews, observation, and documentation. The results show that the raw material inventory management system at Batagor Juanda UMKM is still conventional and not effectively structured. Therefore, improvements are needed through the implementation of simple inventory management methods tailored to UMKM capacity, such as EOQ, ROP, and digitalization of stock recording. With this strategy, UMKM can improve inventory management more systematically and structured, can increase production efficiency, reduce waste and reduce operational costs. Recommendations are given in the form of implementing a measurable ordering system, digitalization of recording and HR training related to UMKM-scale logistics management.

PENGARUH KUALITAS LAYANAN DAN LOKASI TERHADAP LOYALITAS PELANGGAN DIKEW BARBERSHOP DI KECAMATAN NATAR

Rindi Atika — 2025-06-30

This study aims to determine the influence of service quality and location on customer loyalty at Dikew Barbershop in Natar District. Service quality and location are two key factors believed to contribute to customer loyalty and their willingness to return for barbershop services. This research employs a qualitative method through interviews and direct observation of customers and barbershop managers. The findings reveal that service quality-such as the friendliness of the barbers, neat haircut results, and a comfortable atmosphere-makes customers feel satisfied and inclined to return. A strategic location that is easily accessible and situated in a safe environment also plays a significant role in shaping customer loyalty. These two factors complement each other and jointly influence customers’ decisions to remain loyal to Dikew Barbershop.