Usaha Makanan Sehat “Onebiteroll†Bogor dan Strategi Pengembangannya
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Abstract
This journal was created with the aim of observing an online food business in Bogor called Onebiteroll, which sells healthy food in the form of vegetable spring rolls from Vietnam. The business is interesting and has great potential in the future but has several problems that make this business run ineffective and consistent, some of which are lack of capital, less than optimal promotions, amateur product photos, and packaging that is not environmentally friendly. Observing the running of the business and making a questionnaire and asking the owners and employees of this business is a method of collecting data for this research. The solution that has been given is to use the hookle application to help make promotions more consistent, optimize product photos and replace packaging to make it more environmentally friendly, such as packaging made from paper.
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References
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Harahap, D. A., & Amanah, D. (2018). Perilaku Belanja Online di Indonesia : Studi Kasus. Jurnal Riset Manajemen Sains Indonesia (JRMSI), 9(2), 193–213.
Harahap, D. A., & Amanah, D. (2020). Determinants of Consumer Purchase Decision In SMEs. International Journal of Scientific & Technology Research, 9(03).
Harahap, D. A., Amanah, D., & Agustini, F. (2018). Effect of product completeness and price on consumer purchasing decision in smes market medan. Jurnal Manajemen, 22(1), 47–61. https://doi.org/10.24912/jm.v22i1.312
Harahap, D. A., Hurriyati, R., Disman, Gaffar, V., & Amanah, D. (2019). Culinary Tourism in Indonesia-Empirical Study at Amaliun Food Court, Medan. SAR Journal, 2(1). https://doi.org/10.18421/SAR21-03
Harahap, D. A., Hurriyati, R., Gaffar, V., & Amanah, D. (2018). The Effect of Location and Products Completeness to Consumer Buying Decision of Small and Medium Enterprise Market. Business, Management and Entrepreneurship (GCBME 2017) - Increasing Management Relevance and Competitiveness, GCBME 2017, 30–33. https://doi.org/10.5220/0007114200300033
Harahap, D. A., Saskia, Putra, A., Teviana, T., & Amanah, D. (2020). What is The Reason For Consumer Buying at Indonesia SMEs Market ? Palarch’s Journal Of Archaeology Of Egypt/Egyptology, 17(4), 507–524. https://archives.palarch.nl/index.php/jae/article/view/382
Hedynata, M. L., & E.D.Radianto, W. (2016). Strategi Promosi Dalam Meningkatkan Penjualan Luscious Chocolate Potato Snack. PERFORMA: Jurnal Manajemen Dan Start-Up Bisnis, 1(1), 1–10.
Jaya, I. M. L. M. (2020). Metode Penelitian Kuantitatif dan Kualitatif: Teori, Penerapan dan Riset Nyata. Anak Hebat Indonesia. https://www.google.co.id/books/edition/Metode_Penelitian_Kuantitatif_dan_Kualit/yz8KEAAAQBAJ?hl=en&gbpv=1&dq=penelitian+kuantitatif&printsec=frontcover
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Klimchuk, M. R., & Krasovec, S. A. (2013). Packaging Design : Successful Product Branding From Concept To Shelf. Wiley. https://www.google.co.id/books/edition/Packaging_Design/HZvK5QJFVkgC?hl=en&gbpv=1&dq=packaging&printsec=frontcover
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Maitimu, L. S. (2017). Ladang Emas: Bagaimana Menentukan Lokasi Bisnis Yang Tepat. PT Elex Media Komputindo. https://www.google.co.id/books/edition/Ladang_Emas_Bagaimana_Menentukan_Lokasi/WeI8DwAAQBAJ?hl=en&gbpv=1&dq=lokasi+usaha&printsec=frontcover
Musthafa. (2017). Manajemen Keuangan. Andi. https://www.google.co.id/books/edition/Manajemen_Keuangan/4VJLDwAAQBAJ?hl=en&gbpv=1&dq=manajemen+keuangan&printsec=frontcover
Nur, W., Martiningsih, S. T., & Supriyanto, A. (2021). Makanan Sehat dan Bergizi bagi Tubuh. K Media. https://www.google.co.id/books/edition/MAKANAN_SEHAT_DAN_BERGIZI_BAGI_TUBUH/U1Y5EAAAQBAJ?hl=en&gbpv=1&dq=makanan+sehat&printsec=frontcover
Oscario, A. (2013). Pentingnya Peran Logo Dalam Membangun Brand. Humaniora, 4(1), 191–202. https://media.neliti.com/media/publications/167485-ID-pentingnya-peran-logo-dalam-membangun-br.pdf
Park, C. W., Eisingerich, A. B., Pol, G., & Park, J. W. (2013). The role of brand logos in firm performance. Journal of Business Research, 66, 180–187. https://msbfile03.usc.edu/digitalmeasures/choong/intellcont/The role of brand logos in firm performance-1.pdf
Rambe, A., Agustini, F., Amanah, D., & Harahap, D. A. (2019). PKM Penenun di Desa Barung-Barung Kecamatan Lima Puluh Kabupaten Batubara. Pelita Masyarakat, 1(1), 6–15. https://ojs.uma.ac.id/index.php/pelitamasyarakat/article/view/2632/pdf2
Saipulloh, F., & Lina, L. F. (2021). Peran Foto Produk, Online Customer Review, Online Customer Rating Pada Minat Beli Konsumen Di E-Commerce. Jurnal Muhammadiyah Manajemen Bisnis, 2(1), 151–156. https://www.researchgate.net/publication/349584578_PERAN_FOTO_PRODUK_ONLINE_CUSTOMER_REVIEW_ONLINE_CUSTOMER_RATING_PADA_MINAT_BELI_KONSUMEN_DI_E-COMMERCE
Syahrin, M. N. Al, Nurrohkayati, A. S., Kusumawati, Y. T., & Khairul, M. (2021). E-Commerce Marketing Strategy & Industrial Packaging Design to Increase Profit for Bontang Manggrove Syrup Products in Tanjung Laut Indah Village, Bontang City. Procedia of Engineering and Life Science, 1–9.
Untari, D., & Fajariana, D. E. (2018). Strategi Pemasaran Melalui Media Sosial Instagram (Studi Deskriptif Pada Akun @Subur_Batik). Widya Cipta: Jurnal Sekretari Dan Manajemen, 2(2), 271–278.
Yuliandari, W. (2015). Food Combining: Pola Makan Sehat, Enak,& Mudah. PT Kawan Pustaka. https://www.google.co.id/books/edition/Food_Combining/wi_rCQAAQBAJ?hl=en&gbpv=1&dq=Widyanti+Yuliandari&pg=PA2&printsec=frontcover
Agustini, F., Amanah, D., & Harahap, D. A. (2020). Consumer Decision to Buy Vegetables at Traditional Markets in Medan, Indonesia. In American International Journal of Business Management (AIJBM) ISSN (Vol. 3, Issue 6).
Agustini, F., Amanah, D., & Harahap, D. A. (2021a). Pembinaan Toko Bunga Rinaldy Flower’s di Galang Kabupaten Deli Serdang, Medan. Jurnal Abdi Masyarakat (JAM), 6(2), 112–119.
Agustini, F., Amanah, D., & Harahap, D. A. (2021b). Strategi Pengembangan Produk Kerupuk Opak Minang Yolanda. Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal, 4(3), 293–300. https://doi.org/https://doi.org/10.33330/jurdimas.v4i3.1197
Agustini, F., Amanah, D., & Harahap, D. A. (2022). Pembinaan Usaha Rujak Ulek Umi Dewi Di Simpang Jodoh, Kabupaten Deli Serdang. Abdimas Galuh, 4(1), 355–362. https://doi.org/http://dx.doi.org/10.25157/ag.v4i1.7145
Alamsyah, Y. (2013). Bangkitnya Bisnis Kuliner Tradisional. PT Gramedia Pustaka Utama. https://www.google.co.id/books/edition/Bangkitnya_Bisnis_Kuliner_Tradisional/kR5bDwAAQBAJ?hl=en&gbpv=1&dq=bisnis+kuliner&printsec=frontcover
Alcacer, J., Kogut, ‎Bruce, Thomas, ‎Catherine, & Yeung, B. Y. (2017). Geography, Location, and Strategy. Emerald Group Publishing Limited. https://www.google.co.id/books/edition/Geography_Location_and_Strategy/h_m0DgAAQBAJ?hl=en&gbpv=1&dq=strategy+business+location&printsec=frontcover
Amanah, D., & Harahap, D. A. (2018). Pengaruh Komunikasi Pemasaran Perusahaan Terhadap Kesadaran Merek Pelanggan. Jurnal Manajemen Teori Dan Terapan, 11(3), 207–216. https://e-journal.unair.ac.id/JMTT/article/view/9789/0
Amanah, D., Harahap, D. A., Gunarto, M., & Purwanto, P. (2021). Merek dan Customer Delight terhadap Loyalitas Pelanggan : Studi Empiris pada Amanda Brownies Setiabudhi Bandung. Jurnal Pemasaran Kompetitif, 5(1), 63–79. http://openjournal.unpam.ac.id/index.php/JPK/article/view/11082
Anggito, A., & Setiawan, J. (2018). Metode Penelitian Kualitatif. CV Jejak. https://www.google.co.id/books/edition/Metodologi_penelitian_kualitatif/59V8DwAAQBAJ?hl=en&gbpv=1&dq=penelitian+observasi&printsec=frontcover
Elvinarossa. (2016). Kreasi Bisnis Kuliner & Stimulasinya. Flashbooks. https://www.google.co.id/books/edition/Kreasi_Bisnis_Kuliner_Stimulasinya/wJJWEAAAQBAJ?hl=en&gbpv=1&dq=bisnis+kuliner&printsec=frontcover
Flick, U. (2020). Introducing Research Methodology : Thinking Your Way Through Your Research Project. Sage Publications Ltd. https://www.google.co.id/books/edition/Introducing_Research_Methodology/I2TRDwAAQBAJ?hl=en&gbpv=1&dq=research+methodology&printsec=frontcover
Gainau, M. B. (2016). Pengantar Metode Penelitian. PT Kanisius. https://www.google.co.id/books/edition/Pengantar_Metode_Penelitian/L40pEAAAQBAJ?hl=en&gbpv=1&dq=metode+penelitian+pendampingan+dan+pembimbingan&printsec=frontcover
Harahap, D. A. (2015). Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen Di Pajak USU ( Pajus ) Medan. Jurnal Keunangan Dan Bisnis, 7(3), 227–242.
Harahap, D. A. (2020a). Covid 19 dan Transformasi Saluran Pembelian Online. Infobrand, 1. https://infobrand.id/covid-19-dan-transformasi-saluran-pembelian-online.phtml
Harahap, D. A. (2020b). Pentingnya Komunikasi Pemasaran Menciptakan Kesadaran Merek. Infobrand, 1. https://infobrand.id/pentingnya-komunikasi-pemasaran-menciptakan-kesadaran-merek.phtml
Harahap, D. A. (2020c, April). Pembatasan Sosial Berskala Besar (PSBB) Menangani Pandemi Covid-19 dan Tren Pembelian Online. Radar Bandung, 9.
Harahap, D. A. (2020d, April). Virus Corona dan Panic Buying yang Impulsif. Radar Bandung, April, 9.
Harahap, D. A. (2020e, May). Virus corona dan beralihnya pedagang tradisional ke online. Harian Pelita, 1.
Harahap, D. A. (2021). Migrasi Late Bloomers Membeli Online Pada Periode PPKM Level 1-4. Majalah Peluang, 1. https://www.researchgate.net/publication/354935394_Migrasi_Late_Bloomers_Membeli_Online_Pada_Periode_PPKM_Level_1-4
Harahap, D. A., & Amanah, D. (2018). Perilaku Belanja Online di Indonesia : Studi Kasus. Jurnal Riset Manajemen Sains Indonesia (JRMSI), 9(2), 193–213.
Harahap, D. A., & Amanah, D. (2020). Determinants of Consumer Purchase Decision In SMEs. International Journal of Scientific & Technology Research, 9(03).
Harahap, D. A., Amanah, D., & Agustini, F. (2018). Effect of product completeness and price on consumer purchasing decision in smes market medan. Jurnal Manajemen, 22(1), 47–61. https://doi.org/10.24912/jm.v22i1.312
Harahap, D. A., Hurriyati, R., Disman, Gaffar, V., & Amanah, D. (2019). Culinary Tourism in Indonesia-Empirical Study at Amaliun Food Court, Medan. SAR Journal, 2(1). https://doi.org/10.18421/SAR21-03
Harahap, D. A., Hurriyati, R., Gaffar, V., & Amanah, D. (2018). The Effect of Location and Products Completeness to Consumer Buying Decision of Small and Medium Enterprise Market. Business, Management and Entrepreneurship (GCBME 2017) - Increasing Management Relevance and Competitiveness, GCBME 2017, 30–33. https://doi.org/10.5220/0007114200300033
Harahap, D. A., Saskia, Putra, A., Teviana, T., & Amanah, D. (2020). What is The Reason For Consumer Buying at Indonesia SMEs Market ? Palarch’s Journal Of Archaeology Of Egypt/Egyptology, 17(4), 507–524. https://archives.palarch.nl/index.php/jae/article/view/382
Hedynata, M. L., & E.D.Radianto, W. (2016). Strategi Promosi Dalam Meningkatkan Penjualan Luscious Chocolate Potato Snack. PERFORMA: Jurnal Manajemen Dan Start-Up Bisnis, 1(1), 1–10.
Jaya, I. M. L. M. (2020). Metode Penelitian Kuantitatif dan Kualitatif: Teori, Penerapan dan Riset Nyata. Anak Hebat Indonesia. https://www.google.co.id/books/edition/Metode_Penelitian_Kuantitatif_dan_Kualit/yz8KEAAAQBAJ?hl=en&gbpv=1&dq=penelitian+kuantitatif&printsec=frontcover
Julianti, S. (2014). The Art of Packaging : Mengenal Metode, Teknik, & Strategi. Gramedia Pustaka Utama. https://www.google.co.id/books/edition/The_Art_of_Packaging_Mengenal_Metode_Tek/IKJLDwAAQBAJ?hl=en&gbpv=1&dq=packaging&printsec=frontcover
Kariyoto. (2018). Manajemen Keuangan: Konsep dan Implementasi. UB Press. https://www.google.co.id/books/edition/Manajemen_Keuangan/QuJqDwAAQBAJ?hl=en&gbpv=1&dq=manajemen+keuangan&printsec=frontcover
Klimchuk, M. R., & Krasovec, S. A. (2013). Packaging Design : Successful Product Branding From Concept To Shelf. Wiley. https://www.google.co.id/books/edition/Packaging_Design/HZvK5QJFVkgC?hl=en&gbpv=1&dq=packaging&printsec=frontcover
Kusmutiarani, A. W. (2021). Alasan Kenapa Bisnis Kulinermu Harus Bermitra dengan GoFood. Kompasiana.Com, 3. https://www.kompasiana.com/latihidofficial/606a8c24d541df42ae655272/alasan-kenapa-bisnis-kulinermu-harus-bermitra-dengan-gofood?page=3&page_images=1
Kusumastuti, A., Khoiron, A. M., & Achmadi, T. A. (2020). Metode Penelitian Kuantitatif. Deepublish. https://www.google.co.id/books/edition/Metode_Penelitian_Kuantitatif/Zw8REAAAQBAJ?hl=en&gbpv=1&dq=penelitian+kuantitatif&printsec=frontcover
Lararenjana, E. (2021). Ketahui Apa Itu Kalori dan Manfaatnya bagi Tubuh Manusia, Baca Lebih Lanjut. Merdeka.Com, 4. https://www.merdeka.com/jatim/ketahui-apa-itu-kalori-dan-manfaatnya-bagi-tubuh-manusia-baca-lebih-lanjut-kln.html
Lawrence, M., & Friel, ‎Sharon. (2019). Healthy and Sustainable Food Systems. Taylor & Francis. https://www.google.co.id/books/edition/Healthy_and_Sustainable_Food_Systems/4ZG3DwAAQBAJ?hl=en&gbpv=1&dq=healthy+food&pg=PT146&printsec=frontcover
Maitimu, L. S. (2017). Ladang Emas: Bagaimana Menentukan Lokasi Bisnis Yang Tepat. PT Elex Media Komputindo. https://www.google.co.id/books/edition/Ladang_Emas_Bagaimana_Menentukan_Lokasi/WeI8DwAAQBAJ?hl=en&gbpv=1&dq=lokasi+usaha&printsec=frontcover
Musthafa. (2017). Manajemen Keuangan. Andi. https://www.google.co.id/books/edition/Manajemen_Keuangan/4VJLDwAAQBAJ?hl=en&gbpv=1&dq=manajemen+keuangan&printsec=frontcover
Nur, W., Martiningsih, S. T., & Supriyanto, A. (2021). Makanan Sehat dan Bergizi bagi Tubuh. K Media. https://www.google.co.id/books/edition/MAKANAN_SEHAT_DAN_BERGIZI_BAGI_TUBUH/U1Y5EAAAQBAJ?hl=en&gbpv=1&dq=makanan+sehat&printsec=frontcover
Oscario, A. (2013). Pentingnya Peran Logo Dalam Membangun Brand. Humaniora, 4(1), 191–202. https://media.neliti.com/media/publications/167485-ID-pentingnya-peran-logo-dalam-membangun-br.pdf
Park, C. W., Eisingerich, A. B., Pol, G., & Park, J. W. (2013). The role of brand logos in firm performance. Journal of Business Research, 66, 180–187. https://msbfile03.usc.edu/digitalmeasures/choong/intellcont/The role of brand logos in firm performance-1.pdf
Rambe, A., Agustini, F., Amanah, D., & Harahap, D. A. (2019). PKM Penenun di Desa Barung-Barung Kecamatan Lima Puluh Kabupaten Batubara. Pelita Masyarakat, 1(1), 6–15. https://ojs.uma.ac.id/index.php/pelitamasyarakat/article/view/2632/pdf2
Saipulloh, F., & Lina, L. F. (2021). Peran Foto Produk, Online Customer Review, Online Customer Rating Pada Minat Beli Konsumen Di E-Commerce. Jurnal Muhammadiyah Manajemen Bisnis, 2(1), 151–156. https://www.researchgate.net/publication/349584578_PERAN_FOTO_PRODUK_ONLINE_CUSTOMER_REVIEW_ONLINE_CUSTOMER_RATING_PADA_MINAT_BELI_KONSUMEN_DI_E-COMMERCE
Syahrin, M. N. Al, Nurrohkayati, A. S., Kusumawati, Y. T., & Khairul, M. (2021). E-Commerce Marketing Strategy & Industrial Packaging Design to Increase Profit for Bontang Manggrove Syrup Products in Tanjung Laut Indah Village, Bontang City. Procedia of Engineering and Life Science, 1–9.
Untari, D., & Fajariana, D. E. (2018). Strategi Pemasaran Melalui Media Sosial Instagram (Studi Deskriptif Pada Akun @Subur_Batik). Widya Cipta: Jurnal Sekretari Dan Manajemen, 2(2), 271–278.
Yuliandari, W. (2015). Food Combining: Pola Makan Sehat, Enak,& Mudah. PT Kawan Pustaka. https://www.google.co.id/books/edition/Food_Combining/wi_rCQAAQBAJ?hl=en&gbpv=1&dq=Widyanti+Yuliandari&pg=PA2&printsec=frontcover